Wednesday 9 December 2009

Competition Research

Manchester Mystery Voices

· Key 103’s Manchester Mystery Voices in association with Merseyway Shopping Centre.
· Played every weekday from 7am to 4pm.
· 3 voices, first two already known, last one still to guess.
· Jackpot of £20,000.
· Money isnt going up any more. Voices guessed that are wrong can be seen in a list on the website.
· Can listen to the voices online.
· Can text and phone in –equal chance of winning.
· To phone in phone -090 16 16 33 33.
· To text in, text ‘VOICES’ to ‘63103'.
· Info of charges etc online.

Radio Script

Script

End of the song 'What you say'

key103 Jingle

Serena- Introduction- Hii, welcome back to you favorite 12 o’clock show with Serena, Nicole and Hannah, as we are counting down the days our main discussion will be CHRISTMAS!!! (WOOOOO- sound clip) before we get into the Christmas spirit we’ve got news with Nicole.

*Jingle* News With Nicole At 12 o’clock

Nicole- NEWS- Headlines, Last one news about children

Hannah
- that links nicely in with our charity appeal, were collecting donations to help Barnardo’s children’s charity to help underprivileged children at Christmas and all times. Any donation help, visit our website to see the ways of mailing us donations www.key103.com/SNHatchristmas, all proceeds go to the charity.

*STING


Serena- so last week we asked you what your favorite Christmas song of all time, we got lots of texts and emails and have got it down to a top 5 (clips of the songs) discussion of what we think our favorite is.

Nicole
- X-FACTOR Discussion …….

*Jingle*

Interview With Kev About X- FACTOR etc.

Hannah- Competition
Were doing a Christmas competition to win A Fantastic £150 worth of Trafford centre vouchers to spend on whatever you want in the Trafford centre all you have to do is answer this question ‘Which of these isn’t one of Santa’s reindeers? Rudolf, Blitzen, Prancer or Klaxon’ ( Repeat) Ring 0161 288 0103 Or text your answer plus you name to 63103 or email your answer followed by your name and number to Christmascompetition@key103.com the winner will be announced in next week’s show

Serena- Mystery Voices

Nicole- Advent Sing Calendar

Hannah- That’s all we have for today’s show but remember to tune into this time next week

*Sting*

Song

Wednesday 25 November 2009

Key 103 Summary

Key 103

Title of Programme/ time scheduled: Mike & Chelsea in the morning, scheduled at 6.00 - 10.00

Presenters voice: made to sound friendly to keep the audience listening, use the words 'we' and 'us' to make the listener believe the presenters are talking personally to them,

Expert Interview:

Vox Pops: Used during different topics to give the listeners views of the public to relate to.

Music: Played regularly for entertainment, past and present music to attract a wider audience.
Sound Effects: Use stings to promote the show (Key 103), use jingles for different parts of the show, music bed for news.

Intertextuality:

Mode of Address: Zoo format - makes them sound more friendly and gets the audience to get involved in conversations.

Links to other media: the audience can phone, text and email into the show, they can follow the show on twitter and facebook, the audience are able to visit a website to relisten to all shows and also watch the presenters through a live webcam in the studio, can also invlove yourself in competitions and charity events set up etc. the audience can look at videos of live interviews with celebrities.

Why it appeals to the audience:

BBC Radio One Summary

BBC Radio One

It's aim is to enrich people's lives with programmes that inform, educate and entertain.

Title of programme/time of schedule: The Chris Moyles Show - 6.30-10.00 weekdays.

Presenters voice and what they say: Voice made to sound friendly, invites you to listen, lots of jokes to entertain but with important information like the news, uses words like, 'us', 'we' and 'you/your' to make it sounds like th presenters are talking personally to the listener.

Expert interview:

Vox pops: Used in the news to gives the public views,

Music: Jingles, songs played between conversations for entertainment.

Sound effects: Stings ('Chris Moyles Show' repeated), Music Bed,

Intertextuality:

Mode of Address: Zoo format - spoken to as if just having a chat, audience considered to be friends,

Links to other media: Audience able to phone/email/text in to be on the show, website set up so you can go back if you missed it and listen. also a webcam facility so you can watch the presenters during the show, website allows the audience to listen to past shows/watch videos of the presenters when they have visited places with the show, a schedule of the radio's shows, news updates

Why it appeal to its audience: Used for...Information e.g. news, celebrities etc, Entertainment to relax and enjoy, Intergration to relate to others (the zoo format helps the audience relate to them from everyday life) and maybe Diversion for people to listen to the radio and escape from the daily routine and enjoy themselves with something else. Could come into Maslows Hierachy of needs under Belongingness and Love Needs as people might listen to it to get into a group at work/school so that they can join in the conversation and not feel left out.